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Exploring the Intrinsic Logic and Practical Path of Intangible Cultural Heritage Cultural Innovation from the Perspective of Innovation Diffusion Theory

Author(s)

Hua Wei, Huishan Zheng*

Affiliation(s)

School of Art and Design, Zhengzhou University of Light Industry, Zhengzhou 450002, China *Corresponding Author.

Abstract

Cultural innovation in intangible cultural heritage (ICH) is an inevitable choice for creative transformation and innovative development. It is not a simple superimposition of the two concepts of ICH and cultural innovation but an organic fusion of their characteristics and content. Within the theoretical framework of ICH reproduction, dissemination and diffusion are crucial elements that determine the effective promotion of ICH cultural innovation. This paper, in conjunction with the Innovation Diffusion Theory, elaborates on the inherent logic of combining innovation diffusion theory with ICH cultural innovation, clarifying the logical starting point and theoretical alignment of this research. It then focuses on exploring practical pathways related to the development of ICH cultural innovation, with an emphasis on the two dimensions of "innovation" and "dissemination", and presents specific strategies.

Keywords

Innovation Diffusion Theory; Intangible Cultural Heritage Cultural Innovation; Intrinsic Logic; Practical Pathways

References

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