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Analysis on the Management Mode of Media Companies under the Background of Media Convergence

Author(s)

Longjin Hua*

Affiliation(s)

University of Jinan, Jinan 250024, Shandong, China *Corresponding Author.

Abstract

Media convergence has become a major challenge for media companies. Abstract: Media convergence has become a major challenge for media companies. In the past decade, all kinds of media companies have continuously created new models and new tracks in the media industry. The relevant levels of the industry field, from users, media, platforms, and industrial chains are undergoing epic changes. In such a century of great changes, media companies must not only face the innovation of the technology industry, but also follow the rhythm of the historical trend. Through systematic analysis and empirical research, this paper briefly discusses the operation and management mode of media companies under the background of media convergence, providing beneficial theoretical support for the transformation and upgrading of media companies and risk prevention and control. In the past decade, all kinds of media companies have continuously created new models and new tracks in the media industry. The relevant levels of the industry field, from users, media, platforms, and industrial chains are undergoing epic changes. In such a century of great changes, media companies must not only face the innovation of the technology industry, but also follow the rhythm of the historical trend. Through systematic analysis and empirical research, this paper briefly discusses the operation and management mode of media companies under the background of media convergence, providing beneficial theoretical support for the transformation and upgrading of media companies and risk prevention and control.

Keywords

Media; Company; Integration; Management; Market

References

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