Search

Optimization Research on the Performance Evaluation System for Sales Personnel at Company A

Author(s)

Yueying Jiang

Affiliation(s)

College of International Education, Shandong Agricultural University, Taian 271018, Shandong, China

Abstract

This study, using Company A as a case study, identifies deficiencies in the performance evaluation system for sales personnel at Company A through surveys and interviews. The identified issues include lack of communication and feedback in the evaluation process, incomplete implementation of evaluation procedures, a singular focus in the evaluation process, and inadequate application of evaluation results. By employing tools such as Key Performance Indicators, 360-degree performance assessment, and goal management methods, and tailoring them to Company A’s specific context, the performance evaluation system for sales personnel at Company A is optimized. This optimization aims to align with Company A’s development strategies and to serve as a blueprint for similar enterprises.

Keywords

Corporate Objectives; Business Management; Performance Evaluation; Sales Personnel; Key Performance Indicators

References

[1] Liu Juan. Research on Performance Management System Based on KPI. China Standardization, 2017, (10): 81-82. [2] Zhao Fen. Application of Objective Management Method in Enterprises. Modern Commerce and Industry, 2017, (16): 103-104. [3] Zhu Lin. Research on Optimization of Performance Management System for Sales Personnel in Company WK. Shandong University, 2016. [4] Huang Meihua. Research on Optimization of Performance Evaluation System for Sales Personnel in Company YM. Jiangxi Normal University, 2016. [5] Yuan Tao. Research and Design on Performance Evaluation System for Marketing Personnel in Company N. Southeast University, 2016. [6] Wang Shujie. Optimization Design of Performance Management Scheme for Sales Personnel in Company L. Shandong University, 2016. [7] Li Yan. Research on Performance Evaluation Issues and Countermeasures for Sales Personnel in Company A. North Industry University, 2016. [8] Li Dong. How Do State-Owned Enterprises Avoid the Loss of Key Talents. Petroleum Human Resources, 2017 (04): 111. [9] Yang Xiaoqing. Optimization Design of Performance Management Plan for Company H. Shandong University, 2017. [10] Jiang Zhubing. Performance Growth: Profit-oriented Performance Management Practice in China. Enterprise Management Press, Beijing, 2015.