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Research on the Influence and Audience Preference of WeChat Official Accounts of 5A-level Scenic Spots in Hainan Province：Based on WCI Index

Author(s)

Wenyan Chen, Xiaowen Du*, Qiongxia Fu

Affiliation(s)

Tourism College, Hainan Vocational University, Haikou, Hainan, China *Corresponding Author

Abstract

With the rapid development of science and technology, a new generation of social media such as QQ, WeChat, microblogging, short videos and other social media came into being, and the way of information dissemination has changed a lot, and the WeChat official accounts have become a new marketing method for tourist attractions by virtue of its own advantages. In view of this, on the basis of collecting the data of WeChat official accounts of six 5A-level Scenic Spots in Hainan Province that have opened and carried out official authentication, the WCI value of WeChat official accounts in the scenic spots have been measured, analyse the influence size of WeChat official accounts operated by 5A-level Scenic Spots, find its problems, and put forward corresponding optimization countermeasures, with a view to improving the operation effect of WeChat official accounts of tourism scenic spots, so as to promote the sustained and healthy development of the tourism of 5A-level Scenic Spots in Hainan Province.

Keywords

WeChat Official Account; Influence; Audience Preference; Hainan 5A-Level Scenic Spot

References

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