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Research on the Willingness of Jiangxi Province Residents to Inherit Jingdezhen Ceramic Culture

Author(s)

Xinyu Lai*, Lina Yao, Jiangmin He, Hao Yu

Affiliation(s)

Jiangxi Normal University, Nanchang, Jiangxi, China *Corresponding Author.

Abstract

This research group investigates and researches the current situation of the knowledge of Jingdezhen ceramic culture and the willingness to inheritance. Various methods such as visiting research, issuing questionnaires and data modeling are used to collect, organize and analyze the data related to the inheritance willingness of Jingdezhen ceramic culture. The formal questionnaire is divided into three parts: basic information, inheritance willingness and inheritance behavior. The survey object was permanent residents of Jiangxi Province. A total of 1,000 questionnaires were distributed through online and offline, and 854 valid questionnaires were recovered, with an effective recovery rate of 85.4%, and finally 810 questionnaires were obtained. Through principal component analysis, several factors that play a major role in influencing the inheritance willingness are extracted, and then combined with gray correlation analysis, the influence degree of each influential factor on the inheritance willingness of Jingdezhen ceramic culture is analyzed as well as ranked, and it is concluded that educational factors, interest motivation, and economic factors are the main factors affecting the inheritance willingness. Using K-means clustering analysis, the crowd in contact with Jingdezhen ceramic culture is divided into audience, inheritance crowd and promotion crowd. Then on this basis, the inheritance trend of Jingdezhen ceramic culture is predicted, pointing out the strong suggestions that need to strengthen the publicity efforts. In the form of inheritance, people of different ages prefer Jingdezhen ceramic culture has always been more inclined to "hands-on experience making ceramics" to learn the culture. Finally, this paper provides suggestions on how to better inherit the Jingdezhen ceramic culture.

Keywords

Jingdezhen ceramic culture, Principal component analysis, Gray correlation analysis, K-means clustering model

References

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