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Dilemma and Solution: Tourism Tertiary Education in Post- pandemic Era

Author(s)

Lin Liu, Zhengjie Zhu*

Affiliation(s)

Tourisn and Cuisine School, Harbin University of Commerce, Harbin, Heilongjiang, China *Corresponding Author.

Abstract

The development of tourism industry is quite easy to be affected by various factors. COVID-19 pandemic has become a big blow for it. The number of tourists reduced largely. Tourism revenue dropped sharply. Tourism companies failed or struggled for surviving. These effects on the development of tourism industry by COVID-19 pandemic also influenced the development of tourism management major. The students who major in tourism management deeply worried about their job-hunting. And it was hard to recruit tourism management majors. Every coin has two sides. COVID-19 pandemic also brought opportunities and challenges for the development of tourism industry and tourism tertiary education. Teaching reform is pressing and necessary. For the teachers who are engaged in tourism tertiary education, they should view this change rationally and make good use of it completely. The following ways may meet the changing social demands and realize the aim of training excellent tourism talents, such as clarifying discipline status, building specialized characteristic, exploring new major direction, optimizing course structure, and increasing cooperation between universities and companies.

Keywords

COVID-19 Pandemic; Tourism Tertiary Education; Dilemma; Solution

References

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