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Willingness and Demand Preferences of Guangdong Residents for Ice and Snow Consumption Behaviour Demand Preferences

Author(s)

Qiang Li1, Yongle Du2, Ting Zhou1,*

Affiliation(s)

1Guangdong Ocean University, Yangjiang, Guangdong, China 2Guangzhou Medical University, Guangzhou, Guangdong, China *Corresponding Author.

Abstract

Although Guangdong Province has a lack of ice and snow sports and tourism resources, there is a huge demand for ice and snow consumption, and this study investigates and researches the willingness of ice and snow consumption behaviours and demand preferences of residents in Guangdong Province by using literature research, questionnaire survey and data analysis methods. On the basis of the study of literature, the Questionnaire on the Willingness and Demand Preferences of Residents' Ice and Snow Consumption Behaviour in Guangdong Province was designed. The questionnaire survey collected data on the ice and snow consumption of the residents in the Pearl River Delta, Guangdong Province, Guangdong Province, Guangdong Province, Guangdong Province, Guangdong Province, Guangdong Province, and Guangdong Province, Guangdong Province, and Guangdong Province, and carried out descriptive statistical analysis and in-depth analysis of the consumption behaviour of Guangdong Province's residents of snow and ice by using the K-means clustering and Logistic regression mathematical models, The study also used K-means clustering and logistic regression model to deeply analyse the influencing factors of the consumption behaviour, willingness and demand preference of Guangdong snow and ice residents, which provided a reference basis for the relevant enterprises to better meet the snow and ice consumption demand of Guangdong residents.

Keywords

Guangdong Residents; Ice and Snow Consumption; Demand Preference; Survey Research

References

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