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Research on Domino's Business Model Transformation and Governance Structure Optimization

Author(s)

Haobo Xu

Affiliation(s)

Jinan New Channel -JUTES High School, Jinan, China

Abstract

This paper studies Domino's business model transformation and governance structure optimization in the context of the digital economy, and explores its transformation background, driving factors, key strategies and governance optimization process through case analysis. The study shows that Domino's has achieved service-oriented and technological transformation of its business by integrating online ordering, mobile applications and efficient delivery networks, and successfully improved the brand's market position. At the same time, Domino's governance structure optimization has played a key supporting role in digital transformation. By introducing flat management, data protection and cross-departmental collaboration, it has improved operational efficiency and market response speed, laying the foundation for the company's sustainable development. Domino's successful experience provides valuable reference for the catering industry and other service industries in a rapidly changing market environment, demonstrates the synergistic value of innovation-driven and governance optimization, and confirms the feasibility and effectiveness of enterprises achieving long-term growth in the wave of digitalization.

Keywords

Domino's; Business Model Transformation; Governance Structure Optimization; Digital Transformation; Service Innovation

References

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