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Analysis of the Impact of TikTok User Stickiness on Platform User Growth Strategy

Author(s)

Yixin Liu

Affiliation(s)

Jinan New Channel -JUTES High School, Jinan, China

Abstract

This study analyzes the impact of TikTok platform user stickiness on user growth strategy, revealing the important role of user stickiness in growth strategies such as user acquisition, retention and activity improvement. By systematically exploring the definition, main influencing factors and manifestations of user stickiness, the key roles of content recommendation and social interaction in enhancing user stickiness are analyzed. The study found that TikTok improved the stickiness level of users through personalized recommendation algorithms and interactive design, enabling high-stickiness users to actively share content, promoting user acquisition, while enhancing the social atmosphere and content ecology of the platform, and significantly improving user retention. In addition, user stickiness has formed a strong support for the activity improvement strategy, which has continuously enhanced the frequency of user participation and the depth of interaction, bringing rich opportunities for TikTok's content creators and brand marketing, thereby promoting the optimization of community ecology and business models. In summary, user stickiness is the core driving force for user growth on the TikTok platform and is of great value to the long-term development of the platform.

Keywords

TikTok; User Stickiness; User Growth Strategy; Content Recommendation; Social Interaction

References

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