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Research on the Path to Realize Brand Value from the Perspective of Consumers

Author(s)

Siyuan Chen

Affiliation(s)

One Direction Academy, Toronto, Canada, M3C 1V9

Abstract

Brand is an inescapable topic in daily life, big to real estate, school, small to fast food, home appliances... Many well-known brands are constantly exporting their own cultural values and brand culture in various ways of communication, in order to build a worldwide vision and integration, it can be said that the cultural communication of the brand has an important value and role in the long-term development of the enterprise, but also its "invisible link" to bind consumers. This paper discusses the cultural significance of brand in the modern market, the path to realize its value, the relationship between brand and consumers, analyzes the formation and development of brand culture, reveals how brands establish emotional connection with consumers through cultural elements, and the formation mechanism of brand identity and brand loyalty. Combined with practical cases, this paper studies the realization path of brand value, shows how successful brands realize their value through marketing and product innovation, and introduces the concept of "invisible link" to explore how brands influence consumer behavior and bind consumers through subtle ways. Since the beginning of the 21st century, more and more domestic enterprises have begun to pay attention to brand culture and value realization, which also faces challenges and opportunities.

Keywords

Brand Cultural Communication; Consumer Brand Loyalty; Brand Identity Formation; Brand Value Realization

References

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