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SWOT Analysis of Industrial Development in Suocao Village, Huairou District, Beijing

Author(s)

Junnan Zhang1, Xiaoyan Wu2,*

Affiliation(s)

1College of Economics and Management, Tianjin Agricultural University, Tianjin, China 2College of Tianjin Agricultural University, Tianjin, China *Corresponding Author.

Abstract

Industrial prosperity is the key link of Rural Revitalization and the important foundation for solving the agricultural and rural modernization. This paper takes suocao village in Huairou District of Beijing as a representative rural case, which shows its unique development mode and characteristics, and aims to analyze the mode and mechanism of rural industrial development. In the research process, it uses the analysis framework to analyze the advantages, disadvantages, opportunities and challenges of suocao village, and then finds that there are advantages such as superior geographical environment and good industrial foundation in the process of rural industrial development, but also disadvantages such as weak brand effect and lack of professional talents; Facing opportunities such as the trend of integration of agriculture, culture and tourism, and broad prospects for the application of science and technology, as well as challenges such as peripheral competitive pressure and environmental protection. On this basis, the paper puts forward countermeasures and suggestions on attracting new talents, combining endogenous and exogenous power mechanism, enhancing brand effect and requiring the government to strengthen the protection of farmers, so as to provide reference examples for other rural areas and provide reference for the development of other rural industries.

Keywords

Industrial Prosperity; SWOT Analysis; Rural Revitalization; Endogenous Dynamic Mechanism; Exogenous Dynamic Mechanism

References

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