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Research on IP Image Design Based on the Concept of Lucid Waters and Lush Mountains

Author(s)

Xin Huang1,*, Yanzhen Cao2, Yaqian Wang1, Weijian Chen2

Affiliation(s)

1School of Computer Science and Technology, Zhejiang University of Water Resources and Electric Power, Hangzhou, Zhejiang, China 2 Zhejiang University of Water Resources and Electric Power, Hangzhou, Zhejiang, China *Corresponding Author.

Abstract

With the development of the social economy and the progress of science and technology, the IP image has gradually become an important carrier of the development of the cultural industry. With its unique cultural connotation, innovative forms of expression and extensive communication channels, the IP image has become an important force in promoting the development of the cultural industry. As an important part of the thought for a New Era, the concept of clear waters and green mountains emphasizes the protection of the ecological environment in the course of development and realizes the harmonious coexistence between man and nature. This paper combines the reality of the concept of clear water and green mountains and IP image design, designs the IP image, anddisc the diversified promotion strategy of IP image. Through the in-depth analysis of these contents, it provides theoretical support and practical path for the cultural industry to move forward on the track of sustainable development.

Keywords

IP Image; Clear Water and Green Mountains; Popularize IP; Environmental Protection; Economic Innovation and Development

References

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