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Analysis on the Operation and Management of the Leading Enterprise of Selenium Rich Functional Agriculture in Fengguyuan, Shanxi Province

Author(s)

Zixin Song, Xiaoyan Wu*

Affiliation(s)

School of Economics and Management, Tianjin Agricultural University, Tianjin, China *Corresponding Author.

Abstract

With the proposal of rural revitalization strategy and healthy China strategy, selenium rich functional agriculture has received unprecedented development opportunities and speed. This article takes Fengguyuan Agricultural Enterprise in Yuci District as an example to analyze the current situation of China's selenium rich industry and the basic situation of Fengguyuan's enterprises. It is found that there is a low market recognition and limited professional talent in Fengguyuan's selenium rich industry; The construction of self-owned brands is incomplete, sales channels are limited, there are many market substitutes, and the land is abandoned for a long time. Corresponding countermeasures are proposed to address the current problems, with the aim of promoting the development of Fengguyuan Enterprise and providing a better sales market for the selenium rich black millet produced by the enterprise, providing reference and reference for Fengguyuan Enterprise.

Keywords

Functional Agriculture; Selenium Rich Millet; Fengguyuan Agricultural Enterprise; Operations and Management

References

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