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Research on the Innovative Development of “She” Ethnic Tourism in Sanming

Author(s)

Shouyong Zhang*, Yuqing Zhang, Yufeng Xin

Affiliation(s)

School of Art and Design, Sanming University, Sanming, Fujian, China *Corresponding Author.

Abstract

The tourism of the “She” ethnic group in Sanming is centered on “She” culture and creativity, based on intellectual property rights, market-oriented, and mainly focused on cultural and creative products and services. The Sanming “She” ethnic group has a rich history and cultural resources. Making full use of cultural resources and developing them reasonably can promote the ecological development of the “She” tourism. This article explores the interrelationships and interdependence between various links in the ecosystem of the Sanming “She” tourism from the current development status, contemporary value, and future development trends of the Sanming “She” tourism. It attempts to explore a new path for innovative development of the Sanming “She” tourism, in order to play the important role of the “She” tourism in economic development and promote the sustainable development of the “She” tourism better.

Keywords

“She” Ethnic Group; Cultural Resources; Cultural Creativity; Cultural and Creative Products; Culture Industry

References

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