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Research on Industrial Development of Rural Cultural and Tourism Resources in Fujian Province under the Background of Cultural and Tourism Integration

Author(s)

Zhifeng Huang, Haizhan Huang, Pingna You*

Affiliation(s)

Business School of Quanzhou Normal University, Quanzhou, Fujian, China *Corresponding Author.

Abstract

In the context of cultural and tourism integration, the industrial development of rural cultural and tourism resources in Fujian Province is of great significance. The paper first defines the concepts of rural cultural and tourism resources and cultural and tourism industry, analyzes the current situation of rural cultural and tourism resource development in Fujian Province and the opportunities and challenges faced by future rural cultural and tourism resource development in Fujian Province, and finally proposes development strategies for rural cultural and tourism resource industry development in Fujian Province.

Keywords

Integration of Culture and Tourism; Rural Cultural and Tourism; Cultural and Tourism Resources; Industrial Development

References

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