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Study on the Translation and Application of Hakka Cultural Symbols in Heyuan Tourist Food Packaging

Author(s)

Fajuan Zhang1, Jie Song2,3, Li Yan2,3,*

Affiliation(s)

1Foshan Xingke Industrial Design Co., Ltd., Foshan, Guangdong, China 2Heyuan Research Institute, Guangdong Polytechnic Normal University, Heyuan, Guangdong, China 3Guangdong Polytechnic Normal University, Guangzhou, Guangdong, China *Corresponding Author.

Abstract

According to the present situation of tourism food packaging design in Heyuan area, the problems such as lack of creativity, lack of cultural connotation and single function are found out. Color elements, modeling elements and decorative elements from Hakka culture are extracted and translated into tourist food packaging by means of design semiotics, and digital media technology is integrated to focus on functional innovation of food packaging. The design strategy of Hakka cultural translation in Heyuan tourist food packaging is proposed: “Modeling transplantation and theme narrative” highlight regional characteristics. “Visual presentation and emotional resonance” gives spiritual connotation. “Hakka culture and technology integration” highlights cultural inheritance, and applies it to the design of tourism food packaging, which is conducive to the dissemination and development of traditional culture. It helps to shape a good brand image, and further realizes the cultural value and economic value of tourism food packaging.

Keywords

Hakka Culture; Heyuan; Tourist Food Packaging; Design Symbols; Translation

References

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