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Brand Market Research and Marketing Strategy Exploration Based on Youth Group: Take Zhonghua Soap as an Example

Author(s)

Xinrui Zhang*, Yongshan Liu

Affiliation(s)

North China University of Science and Technology, Tangshan, Hebei, China *Corresponding Author.

Abstract

In recent years, with the improvement of people's quality of life, more and more people are pursuing natural, non detergent and care products. As an old brand product in China, Chinese soap should seize this opportunity. In order to strengthen the brand construction of Zhonghua Soap and continuously improve its popularity among young people, this study analyzes the problems faced by Zhonghua soap in the youth market through market research and analysis of the youth group and qualitative analysis of the industry and competitors. On this basis, feasible marketing strategies are proposed to expand the market share of Zhonghua Soap. Strengthen brand building to provide new ideas.

Keywords

Youth Group; Market Research; Marketing Strategy; China Soap

References

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