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The Impact of Font Design Based on Cognitive Psychology on Reading Experience

Author(s)

Tiantian Wang*, Ying Ma

Affiliation(s)

School of Design, Xi'an Technological University, Xi'an, Shaanxi, China *Corresponding Author.

Abstract

From the perspective of cognitive psychology, this paper examines and analyses how Font design affects the reading experience through four dimensions: visual perception, attention allocation, cognitive load and emotional response. It explores the effects of font attributes such as readability, glyph characteristics and word spacing on reading speed, comprehension and memory retention. It also proposes principles of font design based on cognitive psychology, aiming to provide guidance for designers and content creators to enhance users' reading efficiency and satisfaction.

Keywords

Cognitive Psychology; Font Design; Typography; Reading Experience; Design Principles

References

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