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Research on Long-term Development Path of Rural Cultural Tourism under the Background of Rural Revitalization

Author(s)

Huanhuan Li

Affiliation(s)

Weifang Vocational College, Weifang, Shandong, China

Abstract

With the proposal of rural revitalization strategy, more and more towns pay attention to the development of local cultural industry and tourism. Through the development of cultural tourism industry to stimulate regional economic development, and then promote the overall development of rural areas. Aiming at the current status quo of the development of rural cultural tourism, such as scattered brands and insufficient overall influence, this paper first investigats the current research status of domestic scholars on rural cultural tourism and relevant roads issued by the country, and then analyzes the main problems existing in the current development process of rural cultural tourism. Finally, it puts forward the development path of integration and reconstruction of six measures: country support, digital empowerment, brand creation, regional culture deepening, cultural and creative talents training and industrial integration. Through the promotion of the integrated development of culture and tourism, rural revitalization will be promoted to promote the faster and better development of regional rural economy.

Keywords

Rural Revitalization; Cultural Industry; Tourism Development; Fusion Reconstruction; Regional Economy

References

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