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A Study on the Marketing Strategies of Three Squirrels on Short Video Platforms

Author(s)

Lisha Xie*

Affiliation(s)

School of Economics and Management, Hubei Business College, Wuhan, Hubei, China *Corresponding Author.

Abstract

This study examines the marketing strategies employed by Three Squirrels on short video platforms, aiming to understand how these strategies contribute to the brand’s growth and competitive advantage in the evolving digital landscape. With the rise of platforms like TikTok, short video marketing has become a powerful tool for brands to engage with consumers through innovative content and interactive experiences. Using a case study approach, this research analyzes Three Squirrels' tactics, including frequent product releases, the creation of best-selling items, influencer collaborations, and precision marketing. The study reveals that Three Squirrels' strategic use of short video platforms has significantly boosted brand visibility, sales conversion rates, and consumer loyalty. Key findings include the impact of influencer partnerships on driving sales and the effectiveness of precision marketing in enhancing user engagement. These results highlight the importance of adapting marketing strategies to the dynamic nature of digital media. In conclusion, the success of Three Squirrels on short video platforms underscores the critical role of innovative digital marketing strategies in maintaining market competitiveness and fostering brand growth. This research provides valuable insights for other companies looking to leverage short video platforms to achieve sustainable development.

Keywords

Three Squirrels; Short Video Marketing; Marketing Strategy; Short Video Platform; Precision Marketing

References

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