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Research on Innovative Communication Strategies of Gaozhou Puppet Show from the Perspective of the 'Hundred Thousand Ten Thousand' Project

Author(s)

Yuxin Ou, Haibo Lin*

Affiliation(s)

Guangdong University of Science and Technology, Dongguan, Guangdong, China *Corresponding Author.

Abstract

The research is set against the backdrop of the "Hundred Thousand Ten Thousand" project in Guangdong Province, aiming to explore how Gaozhou Puppet Show, as an important part of Chinese folk culture and art, can leverage its cultural communication potential in the process of new urbanization and urban-rural integration. By deeply analyzing the unique role of Gaozhou Puppet Show in cultural education and combining field research with literature review, this paper proposes a series of innovative communication strategies. The research results show that Gaozhou Puppet Show occupies an important position in the art of Cantonese opera, through effective communication strategies, and it can further promote its inheritance and development in contemporary society. Ultimately, the study concludes that innovative cultural communication strategies are of great significance for the protection and promotion of Gaozhou Puppet Show, helping to realize its cultural value and social function in the new era.

Keywords

Gaozhou Puppet Show; "Hundreds, Thousands, Tens of Thousands" Project; Innovative Communication; Intangible Cultural Heritage

References

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