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Research on the Innovative Path of Sports Museum in Sports Culture Publicity: A Case Study of Shaanxi Province Sports Museum

Author(s)

Yao Hu

Affiliation(s)

School of Culture and Media, Xi 'an Eurasia University, Xi 'an, Shaanxi, China

Abstract

As a vital institution for disseminating sports culture, the sports museum bears the responsibility of promoting physical well-being, cultivating spirit, and preserving athletic heritage. In recent years, the number of sports museums in China has increased from 105 to 184. In 2011, Shaanxi Province Sports Museum opened and is the first general history of sports museum at provincial (district) level in China. This study describes the present situation of Shaanxi Province Sports Museum in sports culture publicity from the aspects of its development, publicity and promotion status, and mass satisfaction. Through the methods of literature research, questionnaire survey and field research, this paper points out the existing problems in the progress of Shaanxi Province Sports Museum from the audience's indirect experience, direct experience and participation in sports culture practice. Exploring new ideas and implementing additional measures at the Shaanxi Province Sports Museum to preserve sports culture and promote the spirit of sports in the context of the modern era. By highlighting the interactive dynamics between the venue, adjacent structures, and personnel, we aim to deepen the connotations of sports culture, revitalize sports cultural relics, enrich media communication methods, enhance engagement, and fully leverage the role of social education. Improve its capacity to promote sports culture, contribute to the realization of high-quality sports development in Shaanxi, and advance the publicity of sports culture while promoting the development of sports initiatives.

Keywords

Sports Museum; Cultural Propaganda; Innovation Path; Shaanxi Sports Museum

References

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