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Research on the Path of Asset Securitization Based on Intangible Cultural Heritage Promotion Platform

Author(s)

Yangjiale Guo*, Haonan Zhang

Affiliation(s)

School of International Business, Nanhang Jincheng College, Nanjing, Jiangsu, China *Corresponding Author.

Abstract

This paper explores the critical importance of preserving intangible cultural heritage (ICH) in a rapidly changing world, where traditional practices and cultural identities are increasingly at risk. The study highlights the various challenges that hinder effective promotion, including financial limitations and lack of community engagement. To address these issues, the paper proposes the creation of a dedicated platform specifically for ICH promotion. By leveraging asset securitization, this platform can overcome financial constraints and provide sustainable funding. This innovative approach offers new financing methods and opens up avenues for wider community participation and support. The ultimate goal of asset securitization within the ICH platform is to significantly enhance the promotion, protection, and transmission of intangible cultural heritage. Through these efforts, the paper aims to foster a deeper appreciation for ICH and ensure its vitality for future generations, contributing to a richer and more diverse cultural landscape.

Keywords

Intangible Cultural Heritage Publicity; Intangible Cultural Heritage Inheritance; Intangible Cultural Heritage Platform; Asset Securitization; Risk Management and Control

References

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