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Research on Development Trends and Management Strategies of Social E-commerce Under the Drive of New Quality Productivity

Author(s)

Chaonan Liu1,2, Hongwu Wang1,2,*, Pengju Fu1, Junhua Tang1

Affiliation(s)

1Nanchang Vocational University, Nanchang, Jiangxi, China 2Beijing Interdisciplinary Science Society , Beijing, China *Corresponding Author.

Abstract

This paper examines the pivotal role of new productive forces in shaping the development of social e-commerce, along with the associated challenges and opportunities. Key technologies such as artificial intelligence (AI), big data, and cloud computing have revolutionized the personalization of services and enhanced user experiences, yet they have also introduced significant challenges related to data security, privacy protection, and ethical considerations. In addition, rapid changes in consumer behavior and increasing market competition are exerting pressure on companies to adapt quickly to these shifts. To remain competitive, businesses must innovate continuously, enhance customer engagement, and build stronger brands. Moreover, industry leaders and stakeholders must collaborate to ensure the healthy, regulated, and sustainable growth of social e-commerce. The paper highlights the necessity of adaptability in this evolving landscape and stresses the importance of a collective effort to navigate challenges and seize opportunities for driving the industry toward a more prosperous and sustainable future.

Keywords

New Productive Forces; Social E-Commerce; Innovation Management; Artificial Intelligence; Consumer Behavior

References

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