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The Influence and Research of Group Buying on the Evaluation of Catering Enterprises

Author(s)

Yan Fu, Shuyi Li*, Leya Ma, Jiayu Guo, Dinar Selik

Affiliation(s)

North China University of Technology, Beijing, China *Corresponding Author.

Abstract

As the basic industry of people's livelihood, catering industry is experiencing unprecedented challenges in the face of the diversification of consumer demand, the change of payment and business model and the impact of major public health events. In response to these changes, catering enterprises have embarked on the road of digital transformation. This project focuses on the digital means of group buying, and deeply analyzes its specific impact and effect on the evaluation of catering enterprises, aiming at revealing the potential of group buying strategy in improving customer satisfaction, promoting word-of-mouth communication and increasing revenue. Through this research, we aim to provide a feasible digital development path for catering enterprises, help them stand out in the fierce market competition and realize steady income growth.

Keywords

Catering Industry; Group Purchase; Evaluation; Digitization; Income Growth

References

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