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A Study on the Role of Ancient Villages’ Cultural and Tourism Industries in Promoting Rural Revitalization: A Case Study of Songyang, Lishui

Author(s)

Zhenyang Hu, Weilun Huang, Jing Xia, Jincancan Wu, Menglan Jiang

Affiliation(s)

Wenzhou Business College, Wenzhou, Zhejiang, China

Abstract

With the deep implementation of the rural revitalization strategy, ancient village cultural tourism has emerged as an essential driver of rural economic and cultural revival, becoming a focal point for academics. This study takes Songyang County in Lishui City, Zhejiang Province, as a case study and explores the multifaceted role of ancient village cultural tourism in promoting rural revitalization from the perspective of unique historical culture and tourism resources. The article thoroughly analyzes the historical and cultural origins of ancient villages in Songyang County, revealing their deep-rooted connections to traditional architecture, folk culture, and agrarian civilization, as well as their significant value in cultural protection and inheritance. Based on field research and case studies, it elaborates on the practical effects of the ancient village cultural tourism industry in optimizing the local economic structure, increasing residents' income, improving infrastructure, and enhancing community identity. Furthermore, the study discusses the positive role of cultural tourism in revitalizing local traditional culture and promoting sustainable rural development. Drawing on long-term development plans within the framework of rural revitalization, the article proposes strategies to promote the healthy development of the cultural tourism industry in ancient villages. These strategies include building multi-stakeholder coordination mechanisms, strengthening cultural heritage protection and management, innovating cultural tourism product design, and enhancing the value of the industrial chain.

Keywords

Rural Revitalization; Ancient Village; Cultural Tourism Industry; Economic Structure; Cultural Heritage

References

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