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Research on the Development Strategy of Digital Cultural and Creative Products for Folk Stories in Prefecture from the Perspective of Poverty Alleviation Design

Author(s)

Ju Song*

Affiliation(s)

Academy of Fine Arts, Sichuan Minzu College, Kangding, Sichuan, China *Corresponding Author.

Abstract

The folk stories of Kham areas Prefecture reflect the worldview, values, and aesthetic views of the Kamba people, and are an important component of Kamba culture. Due to various reasons, the outside world has limited understanding of Kham areas Prefecture and its folk stories, posing unprecedented challenges to the inheritance and dissemination of Kham areas Prefecture's folk stories. Therefore, this article analyzes the cultural characteristics, challenges, values, and potential applications of Kamba folk stories in digital cultural creative products from the perspective of poverty alleviation design, and proposes a development strategy for digital cultural creative products. Secondly, explore the development strategy of digital cultural and creative products for folk stories in Kham areas Prefecture from three aspects: creative strategy, design principles, and marketing strategy. Finally, as a treasure trove of Chinese culture, the digital transformation of folk stories in Kham areas Prefecture is not only an innovative protection of traditional culture, but also an important practice under the concept of poverty alleviation design. This article proposes a strategy for the development of digital cultural and creative products, aiming to deeply explore the cultural connotations of folk stories in Kham areas Prefecture, create competitive digital cultural and creative products in the market, and promote the economic development and cultural revitalization of Kham areas Prefecture, achieving common prosperity.

Keywords

Design for Poverty Alleviation; Ganze Prefecture Folk Tales; Digital Cultural and Creative Products; Development Strategies

References

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