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A New Medium to Promote the Economic Development of Paris: The Olympic Games

Author(s)

Yuwen Ba1, Shuai Zhang2, Xiu Yu3, Xin Li4,*

Affiliation(s)

1Dongbei University of Finance and Economics, Dalian, Liaoning, China 2Liaoning Equipment Manufacturing Vocational and Technical College, Shenyang, Liaoning, China 3International Business College, Leicester University, Leicester, LE2 1TH, UK 4Basic Teaching Department, Luxun Academy of Fine Arts, Shenyang, Liaoning, China *Corresponding Author.

Abstract

As the most influential sports event in the world, the Olympic Games is the largest sports event among countries in the world. The Olympic Games have played a certain role in all periods of history and have had a profound impact on the progress and development of human society. Today, the Olympics have evolved into a new global medium. This paper focuses on the role of the Olympic Games in economic development, takes the Paris Olympics as the research object, and expounds its role as a new medium in promoting the economic development of Paris. In urban development, the Paris Olympics bring new opportunities to cities through innovative forms and sustainable development concepts. In terms of commercial value, the Olympic Games have great potential as a commercial activity, and sponsors and the Olympic Games promote each other. In terms of sports tourism, the integration of events and tourism will drive the development of related industries. The Paris Olympics directly or indirectly affects the economic development of Paris and France, and stimulates social enthusiasm and initiative. It fully embodies the diversity in the process of promoting economic development, which is not only reflected in the diversified development of industries, but also in the interweaving and integration of different development models and opportunities, which has practical significance that cannot be ignored.

Keywords

Paris Olympics; New Economic Media; Urban Culture, Commercial Value; Sport Tourism

References

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