Search

Digital Platforms Support the Digital Development of E-Commerce: Taking JD Health E-Commerce Platform as an Example

Author(s)

Zhaoguo Cai

Affiliation(s)

Cardiff University’s Business School, Cardiff University,Cardiff, Wales, CF10 3AT, United Kingdom

Abstract

Under the epidemic, the demand for drugs continues to increase, while bringing more challenges and risks to the e-commerce supply chain. Therefore, in the context of the overall situation, the transformation and development of e-commerce mobility are particularly crucial. Relying on the Internet and big data, the transformation of the digital economy enabling service industry has brought great advantages. Starting from the EMOP mobile platform of JD.com, this article analyzes the process, reasons, and path of JD Health E-commerce platform's mobile transformation through case studies and SWOT analysis; Analyze the advantages brought by user needs based on the technical architecture and solutions of JD EMOP mobile platform, and study how mobile technology empowers JD Health Platform to achieve business development; Starting from the JD Health Data Compass system, this study explores how the JD Health platform can attract traffic and achieve cost reduction and efficiency improvement. Finally, it analyzes the specific achievements of the JD Health mobile platform.

Keywords

JD Health, Mobile Transformation; Digital Economy; Technological Architecture; Cost Reduction and Efficiency Enhancement

References

[1] Guo, X.Y. (2020) Impact of COVID-19 epidemic on supply chain. Technology Economy Market, 08: 77-78. [2] Xia , J.C., Zhang, Y.J. (2024) The intrinsic mechanism and path of digital empowerment for high-quality development of the service industry. Social sciences front.,03: 41-50. [3] Cheng , W .X.，Li，C., Zhao, T.J. （2024）The stages of enterprise digital transformation and its impact on internal control: Evidence from China. International Review of Financial Analysis.,92 . [4] Mendez-Picazo ,M.T.，Galindo-Martin ,M.A.，Perez-Pujol, R.S. （2024）Direct and indirect effects of digital transformation on sustainable development in pre- and post-pandemic periods. Technological Forecasting & Social Change.,200. [5] Yang, Y.P., Chen, N., Chen, H.M. （2023） The Digital Platform, Enterprise Digital Transformation, and Enterprise Performance of Cross-Border E-Commerce—From the Perspective of Digital Transformation and Data Elements . Journal of Theoretical and Applied Electronic Commerce Research.,18.2：777-777. [6] Wu, M.，Liu, Y.，Chung Henry, F.L.，Guo, S.J. （2022） When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis .Journal of Business Research.,139： 843-854. [7] Meng ,X.L. (2022)Construction of E-Commerce Economic Management Platform Based on Data Visualization Technology. Mathematical Problems in Engineering 2022.  [8] Ailton, M., Manuel, F. S.（2024）An Open Data-Based Omnichannel Approach for Personalized Healthcare.Information.,15.7：415-415. [9] Deng, M. (2023)Digital Transformation and Value Analysis of Logistics Enterprises: A Case Study of JD Logistics. Market Weekly .,36. 04: 38-41. [10] Ye ,S.Y., Chen，X.R., He, Y.L.(2023) Digital Transformation of Logistics Enterprises in Su Qian City: A Case Study of JD company. Management and Technology of Small and Medium sized Enterprises . ,12: 64-66. [11] Gao, J. (2024) Research on the impact of the new retail model on enterprise value in the digital background taking JD.com as an example. Master dissertation. Inner Mongolia University of Finance and Economics. [12] Wei, W. H.(2022) Research on Development Mode of Mobile E-commerce Platform. Software.,11:168-183. [13] Li, L. (2022)JD Health: "Second Generation" Fission - Emerging from Super Carrier Platform, and Reshaping New Super Platform. Manager., 02: 22-35. [14] Chinese Ministry of Commerce. (2021)" 14th Five Year Plan for E-commerce Development" http://m.mofcom.gov.cn/article/zcfb/zcwg/202202/20220203282001.shtml.