Search

Study on the Image Shaping of Young Women under the Perspective of Melting Media Communication: Take the "She Power" Series as an Example

Author(s)

Yu Cao, Jiping Zhang

Affiliation(s)

School of Network Communication, Zhejiang Yuexiu University, Shaoxing, Zhejiang, China

Abstract

Under the environment of integrated media communication, the production and dissemination of news content have undergone profound changes, which have had a significant impact on the expression of gender issues. The reconstruction of media discourse has shaped the image of young women and reflected the development process of gender equality in society. This study takes the "She Power" series of reports as an example, and explores its characteristics and strategies in shaping the image of young women from the perspective of integrated media communication. Through case analysis and content research, we found that the "She Power" series of reports has constructed an independent, autonomous and vivid image of young women through multi-platform communication, storytelling and emotional resonance, showing the outstanding performance of women in the workplace, science and technology, and public welfare, etc. However, the news reports also contain over-representation of women in the media. However, there are also problems such as over-symbolization and ignoring the plight of ordinary women in news reports. The study concludes with optimization suggestions, including enriching the content of coverage, reducing the tendency of gender labeling, and enhancing the media's awareness of social responsibility, in order to promote the positive role of integrated media in the coverage of gender issues.

Keywords

Young Women; Integrated Media Communication; Gender Equality; She Power Story

References

[1]Gong Wenying. Study on female image presentation in media communication. News wave. 2024(05). [2]Icher Soleppur. Free technology Hu Yong, Liu Chunyi, translated. Guizhou: Guizhou People's Publishing House, 2024:307-309. [3]Lang Jingyi. Research on news and Communication in the era of Artificial Intelligence and Integrated media. China New Communications: 2024, 26, (23). [4]Li Yinhe. Feminist. Shanghai: Shanghai Culture Publishing House, 2018:81. [5]Auclert, H. (1880). Feminism as a movement for women's rights. La Citoyenne. [6]Tan Yi. Feminism in western countries: the foundation, theoretical connotation and internal limitations of national view. Journal of Shandong Women's College: 2024 (06). [7]Wei Xiaojiang, Huang Yuqing. "The invisible that is seen": a study on the empowerment of rural women through online self-media. Journal of Chinese Women's Studies, 2023(05). [8]Rudy Qiu. Research on women and gender history: Based on Chinese vision and focusing on local practice. China Women's Daily 2023-11-21. [9]Berger, Lukermann. Social construction of Reality, Beijing: Peking University Press, 2010, 15. [10]Wang Wei. —Douglas Kelner Interview. Literary and artistic studies. 2014(07). [11]Wang Yue. On the formation and influence of social Gender as a system. Shandong Social Science, 2023, (3): 103-112. [12]Yu Wanluo. On the construction of female Image in the mass media. China's media science and technology. 2013(04). [13]Zhang Jinbin. Report: Workplace "her power" improves. China Youth Daily. 2024-03-09. [14]He Ling, Li Rui. The discourse study of women's podcasts. Press Outpost. 2024(20).