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Discussion on the Reform of the "Consumer Psychology" Course in Higher Education

Author(s)

Huang Siqi

Affiliation(s)

College of Technology, Hubei Engineering University, Xiaogan, Hubei, China

Abstract

This paper aims to analyze the current issues and reasons associated with the "Consumer Psychology" course, and propose reforms to the course design in order to enhance students' theoretical knowledge and practical abilities, and further improve their understanding and application of consumer psychology. The paper adopts literature research, case analysis, and interviews to investigate the teaching practices of consumer psychology courses, analyzing the necessity and feasibility of course design reforms, as well as the design and implementation process of specific reform plans. Future efforts can further improve the course design and implementation process, integrating new technological tools and research findings to continuously enhance the quality and effectiveness of teaching.

Keywords

Consumer Psychology; Course Reform; Teaching Model

References

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