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The Study of Interpersonal Function of Yellow River Culture Tourism Webpage from the Perspective of the Appraisal Theory

Author(s)

Shanshan Xu*

Affiliation(s)

Department of Foreign Language, Zhengzhou University of Science and Technology, Zhengzhou, Henan, China *Corresponding Author.

Abstract

With the development of multimedia technology, people’s channels for obtaining tourism information have undergone tremendous changes, and the tourism webpage has become an important window for them to understand Yellow River culture, and it is also the fastest and most convenient information carrier for communication with tourism product sellers. Taking the interpersonal function construction as the perspective, the evaluation theory as the framework, the Yellow River cultural tourism webpage and the foreign cultural tourism webpage as the research object, this paper builds its own corpus, and compare the similarities and differences in the construction of interpersonal functions of Chinese and foreign cultural tourism webpages, so as to reveal the problems existing in the construction of interpersonal functions of Yellow River cultural tourism webpages, and propose corresponding solution strategies based on the interpersonal function construction methods of foreign cultural tourism webpages.

Keywords

Appraisal Theory; Tourism Webpag; Yellow River Culture; Interpersonal Function

References

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