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Exploring the Digital Transformation of Talent Cultivation in Tourism Management Majors in Chinese Universities in the Digital Cultural Tourism Era

Author(s)

Na Wang*, Yuanlin Yang

Affiliation(s)

Anhui University of Finance and Economics, Bengbu, Anhui, China *Corresponding Author.

Abstract

With the rapid development of digital technology, the tourism industry has entered a new era, and digital cultural tourism has become a new trend in the tourism industry. In this context, the talent cultivation of tourism management majors in Chinese universities is facing new challenges and welcoming new opportunities that urgently need digital transformation. Taking the training of tourism management professionals in universities in China as the research object, this paper analyzes the connotation and ideas of digital transformation of tourism management professionals in universities in China. It puts forward that the training ability of digital talents in tourism management professionals in universities should be improved, and puts forward specific training strategies.

Keywords

Digital Cultural Tourism; Tourism Management Major; Talent Cultivation; Digital Transformation

References

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