Search

Research on the Talent Cultivation Model of Rural Revitalization Empowered by the Integration of Industry and Education: Taking E-commerce Major as an Example

Author(s)

Wenjun Zheng*

Affiliation(s)

Zhejiang College of Security Technology, Wenzhou, Zhejiang, China *Corresponding Author.

Abstract

The regional nature of higher vocational education dictates that it should take serving the local economy as its mission, integrate with local industries, and effectively contribute to rural revitalization. Taking the electronic commerce major as an example, this paper investigates the issues existing in the cultivation of electronic commerce professionals in higher vocational colleges through questionnaires and interviews. It summarizes that higher vocational colleges currently have a clear orientation for talent training objectives in e-commerce, have established an industry-education integration model, and possess a certain level of awareness in cultivating talents for rural e-commerce. At the same time, it identifies issues such as low employment rates among electronic commerce graduates and a lack of alignment with rural enterprises, insufficient practical experience among electronic commerce teachers, and inadequate curriculum alignment between electronic commerce courses and rural e-commerce. In response, the paper puts forward suggestions and opinions on a three-pronged approach involving the relevant departments, enterprises, and universities to empower talent cultivation for rural revitalization through industry-finance integration.

Keywords

Integration of Industry and Education; Rural Revitalization; Talent Cultivation Model for E-commerce

References

[1] Yuan Xiaohua, Zhang Miao. A Literature Review on the Integration of Industry and Education in China's Vocational Education in the New Century. Journal of Beijing Vocational College of Economics and Management, 2022, 37(1):66-71. [2] Yang Rui. Practical Problems and Optimization Paths of Empowering Rural Revitalization through E-commerce Majors in County-Level Vocational Schools in Northern Jiangsu Province: A Case Study of Hongze Secondary Vocational School in Jiangsu Province. Rural Economy and Science-Technology, 2022, 33(22):279-281. [3] Zhu Zhongyi, Guo Guangjun, Zhou Lingbo. Issues and Promotion Strategies for the Integration of Industry and Education in Higher Vocational Education to Empower Rural Revitalization Strategy. Education and Vocation, 2021(15):7. [4] Li Xiaodan. Research on Vocational Education Empowering Rural E-commerce Development from the Perspective of Rural Revitalization: A Case Study of Liaoning Province. Journal of Liaoning Teachers College (Social Sciences Edition), 2023(2):17-20. [5] Zhang Ying. Research on Information Empowerment of Mobile Internet in the Perspective of Rural Revitalization: A Case Study of "Tencent for Village" Project. Communication Force Research, 2021, 5(15):2. [6] Li Li. The Cultivation Mode of E-commerce Talents through the Integration of Industry and Education in Higher Vocational Colleges under the Background of Rural Revitalization Strategy. Smart Agriculture Guide, 2023(7):134-135. [7] Zhong Shilian. The Internal Mechanism and Practical Path of Industry-Education Integration Empowering Rural Revitalization: A Case Study of Rural Revitalization Industry College. Education and Vocation, 2023(5):51-56