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Research on Value Guidance in Quality Management Education

Author(s)

Xiaohui Chen, Jianbiao Chen, Bailiang Guo

Affiliation(s)

School of Management, Guangzhou City University of Technology, Guangzhou, Guangdong, China

Abstract

Under the framework of the Quality Power Nation Construction Outline, "Quality Management" serves as a core course for business management students at applied undergraduate institutions, playing a pivotal role in promoting economic transformation and meeting the needs of the people for a better life. This article focuses on the "Quality Management" course offered by Business Management program of Guangzhou City University of Technology, exploring the implementation of teaching activities based on the principles of Outcomes-Based Education (OBE). The aim is to cultivate talents for a quality-driven nation while achieving the objectives of value guidance and quality development. The article examines the optimization of course objectives through an outcome-oriented approach, delves into the integration of value-driven elements into the teaching content, iterates course design based on teaching feedback, and employs flipped classroom strategies to enhance teaching methods. This approach seeks to organically combine value guidance with professional instruction, providing a reference for nurturing a new generation of university students who possess cultural confidence, national pride, a spirit of patriotism, and a rigorous scientific mindset.

Keywords

Outcome-Based Education (OBE); Value Guidance; Holistic Development; Teaching Reform; Quality Management

References

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