Search

Research on the Branding Effect of Sports Dance Integrating into the Campus Culture of Art Colleges and Universities

Author(s)

Meihua Suo

Affiliation(s)

Qingdao Film Academy, Qingdao, Shandong, China

Abstract

This study aims to explore how sports dance can be integrated into the campus culture of arts institutions to enhance the school's brand effect. Through theoretical analysis and empirical research, the study reveals the role of sports dance in strengthening campus identity, increasing brand recognition, and improving the institution’s reputation. First, sports dance expands the school’s public influence through events and performances, enhancing brand identity. Second, as a core component of campus culture, sports dance fosters a sense of belonging among students and faculty, further increasing brand loyalty both within and outside the institution. The study adopts a mixed-method approach, combining surveys, in-depth interviews, and case studies to verify the critical role of sports dance in enhancing brand resonance and loyalty. Finally, the study provides practical recommendations for arts institutions on curriculum design, event promotion, and brand communication, emphasizing the importance of interdisciplinary integration. It also offers insights for other types of institutions exploring the universal impact of sports dance on campus culture.

Keywords

Sports Dance; Campus Culture; Brand Identity; Brand Loyalty; Interdisciplinary Integration

References

[1] Li, J. Y. The Influence of Sports Dance on Aesthetic Education in Arts Institutions. Journal of Art Education, 2023, 5(2), 45-50. [2] Zhang, L. M. Exploring the Role of Campus Culture in Brand Identity Development at Art Schools. Cultural Studies in Higher Education, 2022, 3(4), 76-82. [3] Wang, H. Q. Symbolic Capital and Its Application in University Branding through Sports Dance. Journal of Educational Sociology, 2023, 2(5), 89-95. [4] Liu, X. P. Interdisciplinary Integration of Sports Dance in Enhancing Campus Cultural Atmosphere. Higher Education and Cultural Development, 2024, 6(1), 101-107. [5] Chen, Y. Z. Social Identity and Brand Loyalty: A Case Study of Sports Dance in Chinese Art Institutions. International Journal of Educational Management, 2023, 4(3), 120-125. [6] Gong, X. A Study on Talent Cultivation Strategies for Film and Television Photography and Production Professionals Oriented to Sports Specialty Students in an Interdisciplinary Context. Higher Education and Practice, 2024, 1(3), 69-73. [7] Guan, Y. Q. Research and Practice on International Talent Cultivation Mode of Film and Television Photography and Production in Undergraduate Colleges and Universities. Higher Education and Practice, 2024, 1(3), 98-102. [8] Tang, W. H. The Role of Sports Dance in Shaping Campus Aesthetics and Cultural Identity. Journal of Contemporary Art Education, 2023, 7(2), 55-60. [9] Sun, F. L. The Impact of Extracurricular Sports Dance Activities on University Branding: A Case Study. International Journal of Higher Education Management, 2023, 3(4), 85-91. [10] Ma, Q. R. Sports Dance as a Medium for Promoting Cross-Cultural Exchange in Arts Institutions. Cultural and Educational Research Journal, 2022, 5(3), 134-139.