Search

Research on Development Strategies of British Animated Films

Author(s)

Xin Li, Ning Wang

Affiliation(s)

Department of Visual Arts, School of Design, Xi'an Technological University, Xi'an, Shaanxi, China

Abstract

This article aims to explore the development strategies of British animated films, analyze their history, current situation, and challenges faced, and propose corresponding strategic suggestions. British animated films boast a rich and colorful history, with early paper-cutting animation and stop-motion animation forms exhibiting unique characteristics. However, in the global market, the share of British animated films is limited, and there is a certain gap compared to giants like Disney and Pixar in the United States. Nevertheless, we also see opportunities amidst the challenges. Through in-depth research and analysis of the development of the British animated film industry, we hope to contribute new ideas to the prosperity and development of this industry and provide valuable reference for relevant practitioners. Therefore, this article will focus on how to promote the British animated film industry to achieve greater scale and broader success and explore effective strategies that may be adopted to facilitate the achievement of this goal.

Keywords

British Animated Films; Development Strategies; Cultural Industry; British Film Industry; Talent Construction

References

[1]Chu Ru. Recent Observation of British animation industry. Contemporary Animation, 2020(02): 47-53. [2]Lu Shumei. A Window: The Status quo and System of British animated Films. New Films, 2005(06): 47-48. [3]Bao Xue. Experience and Inspiration from the construction of soft environment for talents in British film Industry. Contemporary Film, 2022(02): 53-58. [4]Wang Tian. Rural Landscape in British Films: From British nationality to new landscape Aesthetics. Contemporary Film, 2022(06): 166-171. [5]Li Zheng. Retelling British films: From Essence to Process. World of Sound Screen, 2022(01): 123-125. [6]Ju Wei. The Construction of "Gentleman Ideal" and the imagination of "Global Britain" in contemporary British Films. Contemporary Film, 2022(12): 105-111. [7]Zhang Yiyun. Regional Cultural Writing of Domestic animated Films. Film Literature, 2024(03): 146-149. [8]Luo Dandan. The collision between Minority Hobby and Experimental Animation: A study on the antique texture of Qui Brothers Animation. Contemporary Animation, 2023(01): 105-111. [9]Yang Yiyi. Series. The influence of digital media art of animation creation and change. Journal of screen printing, 2024 (03): 113-116. [10]Tao Ye, Shao Zixuan. Business model: A review on the development of Chinese TV animation and network animation in 2023. Contemporary Animation, 2024(01): 15-23.