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Global Transmission of Chinese Culture from the Perspective of Cross-cultural Communication

Author(s)

Yidan Zhou

Affiliation(s)

School of English Language and Culture, Xiamen University Tan Kah Kee College, Zhangzhou, Fujian, China

Abstract

Chinese culture is widely acknowledged for its expansive history spanning millennia, its intricate complexity, and its immense diversity that encapsulates numerous traditions, customs, and languages. Despite this worldwide recognition, it is not unusual to encounter misperceptions and stereotypes that often paint Chinese culture in a limited or even distorted light. These biases can stem from a lack of exposure, cultural differences, or historical biases that hinder a deeper understanding of its true essence. To truly appreciate the richness and unique value of Chinese culture, it is imperative to develop an appropriate and thorough understanding of its various facets. This involves delving into its ancient history, exploring its art and literature, engaging with its people, and understanding its values and philosophy. Moreover, to disseminate Chinese culture to a wider audience, effective strategies must be implemented. By overcoming barriers and dispelling misperceptions, the beauty and uniqueness of Chinese culture can be shared with the world, fostering mutual understanding and respect among different cultures.

Keywords

Chinese Culture; Stereotypes; Core Values; Proper Understanding

References

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