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Analysis of the Communication Mode of Short Video Platforms from the Perspective of E-commerce Live Streaming Fever

Author(s)

Ding Dawei

Affiliation(s)

Suzhou Whale Entertainment Culture Media Co., Ltd. Suzhou, Jiangsu, China

Abstract

Against the backdrop of rapid development of short video platforms, the trend of e-commerce live streaming is gradually rising and rapidly sweeping the entire market. With the popularization of mobile Internet and the wide application of short video platforms, the development momentum of short video e-commerce is growing stronger. Short videos have strong social attributes, and contain enormous commercial value. Through vivid and intuitive content display, they can quickly attract consumers’ attention, transmit a large amount of information in a short period, and enable consumers to easily obtain product information and make informed purchasing decisions when shopping. Based on this, this article mainly analyzes the dissemination mode of short video platforms and explores the innovative path of short video platform dissemination mode in the context of e-commerce live streaming fever, aiming to conform to the developmental trend of e-commerce live streaming fever and promote the stability and long-term development of short video platforms.

Keywords

Short Video Platform; E-Commerce Live Streaming; Propagation Mode; Innovation Path

References

[1] Li Zhiyong, Yang Yujuan. Research on the 5W Live Streaming Communication Model of E-commerce in the Digital Media Era [J]. Northern Media Research, 2023, (05): 5-8+14 [2] Xia Jing, Yu Bowen. Analysis of Marketing Model Based on “Short Video+E-commerce” [J]. China Management Informatization, 2023, 26 (19): 92-95 [3] Zhang Xiangyu. Research on Short Video Marketing Advertising Communication Mechanism under Meme Imitation -- Taking Douyin as an Example [J]. Collection, Writing and Editing, 2023, (07): 88-89