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Analysis of Changes in Participation Motivation Among University Student Volunteers at the China Open Based on Self-Determination Theory

Author(s)

Tian Mao*, Liting Zeng

Affiliation(s)

Academic Affairs Department, Beijing Hospitality Institute, Beijing, China. *Corresponding Author.

Abstract

This study explores the dynamic changes in motivation of student volunteers from Beijing Hotel College to participate in the China Open tennis tournament, based on Self-Determination Theory (SDT). Through semi-structured interviews with 18 students who had engaged in volunteer services, the research identifies significant variations in motivation across different stages of service. In the initial phase, volunteers are primarily driven by intrinsic motivation and identified regulation, reflecting their interest in the activities and aspirations for professional development. As the service progresses, external environmental and social factors influence shifts in motivation, with some volunteers experiencing an increase in intrinsic motivation, while others exhibit controlled motivation. After the service concludes, volunteers adjust their motivation through self-assessment; some maintain a high level of intrinsic motivation, while others display amotivation due to a decline in their recognition of the activity's value. The findings indicate that the changes in volunteer motivation are influenced by multiple factors. Therefore, managers should balance intrinsic needs with external incentives in the design of volunteer service programs to enhance volunteers’ sense of involvement and satisfaction.

Keywords

Self-Determination Theory; Volunteer Service; Motivation Change; China Open

References

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