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Study on the Phenomenon of "Internet Celebrity Check-In" and Museum Tourism

Author(s)

Xuerui Xu1, Hong Xue2,*

Affiliation(s)

1Beijing Institute of Technology, Beijing, China 2Wuhan Business University, Wuhan, Hubei, China *Corresponding Author.

Abstract

With the development of society and the improvement of people's living standards, museums have become a new place for "Internet celebrities to punch cards". The rise of this trend has brought opportunities for the development of museums, but also brought new problems and challenges, such as: cultural impetuosity and value loss, declining sense of visiting experience, museum management services are difficult to be in place. The popularity of online celebrity cards reflects the psychological needs of mass tourists, such as: satisfying the sense of ritual, the psychology of seeking novelty, building an idealized image and enhancing the sense of social belonging. All walks of life, including the social level, the museum level and the individual level, need to carry out correct guidance and appropriate intervention to follow the trend of Internet celebrities to guide the healthy development of museum tourism.

Keywords

Travel; Museum; Tourism Psychology; Internet Celebrity Check-In

References

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