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A Study on the Application of Lingnan Cultural Elements in Commercial Exhibition Design

Author(s)

Chujun Yang*

Affiliation(s)

Shunde Polytechnic, Foshan, Guangdong, China. *Corresponding Author.

Abstract

This study explores the integration of Lingnan culture elements into commercial display design, highlighting their impact on marketing and brand enhancement. Lingnan culture, a vital part of traditional Chinese heritage, encompasses a diverse range of elements including academia, arts, crafts, and architecture, each contributing uniquely to regional identity. Incorporating these elements into commercial displays not only imbues them with a distinct cultural essence but also enhances their artistic and unique appeal, thereby attracting consumers and boosting their purchasing desire. The research delineates the multifaceted nature of Lingnan culture, from its historical roots, geographical features, and ethnic diversity to its linguistic and architectural styles. The strategic application of these cultural elements in commercial displays—like using vibrant colors, traditional patterns, and architectural motifs can significantly elevate the aesthetic and emotional appeal of the products or brands showcased. Additionally, incorporating traditional crafts and calligraphy adds depth and authenticity to the displays. Furthermore, the study emphasizes the need for commercial designers to deeply understand and consciously apply Lingnan cultural elements to communicate the regional characteristics and cultural richness effectively. By doing so, it not only promotes the products but also plays a crucial role in preserving and propagating cultural heritage. In conclusion, effectively leveraging Lingnan cultural elements in commercial display designs not only enhances consumer engagement and brand identity but also serves as a medium for cultural transmission and evolution. This approach presents a harmonious blend of tradition and modernity, offering a novel perspective in commercial marketing strategies.

Keywords

Commercial Exhibition Design; Lingnan Culture; Element Application; Artistry; Cultural Connotation

References

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