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Seymour Chwast: A "Master of Humor" in Design

Author(s)

Xiaojing Fu*, Wenting Yao

Affiliation(s)

School of Design, Xi 'an Technological University, Xi' an, Shaanxi, China *Corresponding Author.

Abstract

Seymour Chwast as a bright star in the field of American concept image design, his design career is not only a brilliant display of personal talent, but also a vivid footnote of the change of design trend since the middle of the 20th century. In that era of culture and art and technological innovation, he opened up a new world in the field of graphic design with its unique perspective and unremitting innovative spirit. Chwast's creation was deeply influenced by the social-cultural background of that time. In the middle of the 20th century, the United States coincided with the rise of "pop art". This art movement emphasized the close connection between art and life and business, and advocated the integration of mass cultural elements into artistic creation. Chwast keenly captures this trend, and his work is filled with deep insights and unique interpretations of popular culture, consumerism, and the trivialities of everyday life. From advertising posters to magazine covers, from book binding to public art projects, Chwast can turn the most mundane elements into visual surprises, showing extraordinary creativity in. The core of Chwast's design concept is the pursuit of "freedom and unity". He firmly believes that design should not only be a tool of information transmission, but also a carrier of emotion and concept. Thus, in his works, functionality and artistry are cleverly integrated, which not only meet the practical needs, but also stimulate the emotional resonance of the viewer.

Keywords

Seymour Chwast; Poster Design; Art Work; Conceptual Image Design

References

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